diff --git a/pinry/core/__init__.py b/core/__init__.py
similarity index 100%
rename from pinry/core/__init__.py
rename to core/__init__.py
diff --git a/pinry/core/admin.py b/core/admin.py
similarity index 100%
rename from pinry/core/admin.py
rename to core/admin.py
diff --git a/pinry/core/api.py b/core/api.py
similarity index 99%
rename from pinry/core/api.py
rename to core/api.py
index 77034be..be03038 100644
--- a/pinry/core/api.py
+++ b/core/api.py
@@ -7,7 +7,7 @@ from tastypie.resources import ModelResource
 from django_images.models import Thumbnail
 
 from .models import Pin, Image
-from ..users.models import User
+from users.models import User
 
 
 class PinryAuthorization(DjangoAuthorization):
diff --git a/pinry/core/apps.py b/core/apps.py
similarity index 100%
rename from pinry/core/apps.py
rename to core/apps.py
diff --git a/pinry/core/context_processors.py b/core/context_processors.py
similarity index 100%
rename from pinry/core/context_processors.py
rename to core/context_processors.py
diff --git a/pinry/core/forms.py b/core/forms.py
similarity index 100%
rename from pinry/core/forms.py
rename to core/forms.py
diff --git a/pinry/core/migrations/0001_initial.py b/core/migrations/0001_initial.py
similarity index 100%
rename from pinry/core/migrations/0001_initial.py
rename to core/migrations/0001_initial.py
diff --git a/pinry/core/migrations/__init__.py b/core/migrations/__init__.py
similarity index 100%
rename from pinry/core/migrations/__init__.py
rename to core/migrations/__init__.py
diff --git a/pinry/core/models.py b/core/models.py
similarity index 98%
rename from pinry/core/models.py
rename to core/models.py
index e80f61e..6cbdc4e 100644
--- a/pinry/core/models.py
+++ b/core/models.py
@@ -9,7 +9,7 @@ from django.db import models, transaction
 from django_images.models import Image as BaseImage, Thumbnail
 from taggit.managers import TaggableManager
 
-from ..users.models import User
+from users.models import User
 
 
 class ImageManager(models.Manager):
diff --git a/pinry/core/templatetags/__init__.py b/core/templatetags/__init__.py
similarity index 100%
rename from pinry/core/templatetags/__init__.py
rename to core/templatetags/__init__.py
diff --git a/pinry/core/templatetags/bootstrap_field.py b/core/templatetags/bootstrap_field.py
similarity index 100%
rename from pinry/core/templatetags/bootstrap_field.py
rename to core/templatetags/bootstrap_field.py
diff --git a/pinry/core/tests/__init__.py b/core/tests/__init__.py
similarity index 100%
rename from pinry/core/tests/__init__.py
rename to core/tests/__init__.py
diff --git a/pinry/core/tests/api.py b/core/tests/api.py
similarity index 100%
rename from pinry/core/tests/api.py
rename to core/tests/api.py
diff --git a/pinry/core/tests/forms.py b/core/tests/forms.py
similarity index 100%
rename from pinry/core/tests/forms.py
rename to core/tests/forms.py
diff --git a/pinry/core/tests/helpers.py b/core/tests/helpers.py
similarity index 100%
rename from pinry/core/tests/helpers.py
rename to core/tests/helpers.py
diff --git a/pinry/core/tests/views.py b/core/tests/views.py
similarity index 100%
rename from pinry/core/tests/views.py
rename to core/tests/views.py
diff --git a/pinry/core/urls.py b/core/urls.py
similarity index 100%
rename from pinry/core/urls.py
rename to core/urls.py
diff --git a/pinry/core/utils.py b/core/utils.py
similarity index 100%
rename from pinry/core/utils.py
rename to core/utils.py
diff --git a/pinry/core/views.py b/core/views.py
similarity index 100%
rename from pinry/core/views.py
rename to core/views.py
diff --git a/pinry/settings.py b/pinry/settings.py
index a3e2f4e..cf6529b 100644
--- a/pinry/settings.py
+++ b/pinry/settings.py
@@ -26,8 +26,8 @@ INSTALLED_APPS = [
     'taggit',
     'compressor',
     'django_images',
-    'pinry.core',
-    'pinry.users',
+    'core',
+    'users',
 ]
 
 ROOT_URLCONF = 'pinry.urls'
@@ -39,7 +39,7 @@ MIDDLEWARE_CLASSES = [
     'django.contrib.auth.middleware.AuthenticationMiddleware',
     'django.contrib.messages.middleware.MessageMiddleware',
     'django.middleware.clickjacking.XFrameOptionsMiddleware',
-    'pinry.users.middleware.Public',
+    'users.middleware.Public',
 ]
 
 TEMPLATES = [
@@ -53,7 +53,7 @@ TEMPLATES = [
                 'django.template.context_processors.request',
                 'django.contrib.auth.context_processors.auth',
                 'django.contrib.messages.context_processors.messages',
-                'pinry.core.context_processors.template_settings',
+                'core.context_processors.template_settings',
             ],
         },
     },
@@ -128,7 +128,7 @@ ALLOW_NEW_REGISTRATIONS = True
 PUBLIC = True
 
 AUTHENTICATION_BACKENDS = [
-    'pinry.users.auth.backends.CombinedAuthBackend',
+    'users.auth.backends.CombinedAuthBackend',
     'django.contrib.auth.backends.ModelBackend',
 ]
 
@@ -145,7 +145,7 @@ MESSAGE_TAGS = {
 
 API_LIMIT_PER_PAGE = 50
 
-IMAGE_PATH = 'pinry.core.utils.upload_path'
+IMAGE_PATH = 'core.utils.upload_path'
 
 IMAGE_SIZES = {
     'thumbnail': {'size': [240, 0]},
diff --git a/pinry/urls.py b/pinry/urls.py
index 5813db2..793a60d 100644
--- a/pinry/urls.py
+++ b/pinry/urls.py
@@ -9,8 +9,8 @@ admin.autodiscover()
 
 urlpatterns = patterns('',
     url(r'^admin/', include(admin.site.urls)),
-    url(r'', include('pinry.core.urls', namespace='core')),
-    url(r'', include('pinry.users.urls', namespace='users')),
+    url(r'', include('core.urls', namespace='core')),
+    url(r'', include('users.urls', namespace='users')),
 )
 
 
diff --git a/pinry/users/__init__.py b/users/__init__.py
similarity index 100%
rename from pinry/users/__init__.py
rename to users/__init__.py
diff --git a/pinry/users/apps.py b/users/apps.py
similarity index 100%
rename from pinry/users/apps.py
rename to users/apps.py
diff --git a/pinry/users/auth/__init__.py b/users/auth/__init__.py
similarity index 100%
rename from pinry/users/auth/__init__.py
rename to users/auth/__init__.py
diff --git a/pinry/users/auth/backends.py b/users/auth/backends.py
similarity index 95%
rename from pinry/users/auth/backends.py
rename to users/auth/backends.py
index f79c005..8efd152 100644
--- a/pinry/users/auth/backends.py
+++ b/users/auth/backends.py
@@ -1,7 +1,7 @@
 import re
 
-from pinry.core.models import Pin
-from pinry.users.models import User
+from core.models import Pin
+from users.models import User
 
 email_re = re.compile(
     r"(^[-!#$%&'*+/=?^_`{}|~0-9A-Z]+(\.[-!#$%&'*+/=?^_`{}|~0-9A-Z]+)*" # dot-atom
diff --git a/pinry/users/forms.py b/users/forms.py
similarity index 100%
rename from pinry/users/forms.py
rename to users/forms.py
diff --git a/pinry/users/middleware.py b/users/middleware.py
similarity index 100%
rename from pinry/users/middleware.py
rename to users/middleware.py
diff --git a/pinry/users/migrations/0001_initial.py b/users/migrations/0001_initial.py
similarity index 100%
rename from pinry/users/migrations/0001_initial.py
rename to users/migrations/0001_initial.py
diff --git a/pinry/users/migrations/__init__.py b/users/migrations/__init__.py
similarity index 100%
rename from pinry/users/migrations/__init__.py
rename to users/migrations/__init__.py
diff --git a/pinry/users/models.py b/users/models.py
similarity index 100%
rename from pinry/users/models.py
rename to users/models.py
diff --git a/pinry/users/tests.py b/users/tests.py
similarity index 100%
rename from pinry/users/tests.py
rename to users/tests.py
diff --git a/pinry/users/urls.py b/users/urls.py
similarity index 67%
rename from pinry/users/urls.py
rename to users/urls.py
index 9e9840f..fd92f83 100644
--- a/pinry/users/urls.py
+++ b/users/urls.py
@@ -3,9 +3,9 @@ from django.conf.urls import patterns, url
 from .views import CreateUser
 
 urlpatterns = patterns('',
-    url(r'^private/$', 'pinry.users.views.private', name='private'),
+    url(r'^private/$', 'users.views.private', name='private'),
     url(r'^register/$', CreateUser.as_view(), name='register'),
     url(r'^login/$', 'django.contrib.auth.views.login',
         {'template_name': 'users/login.html'}, name='login'),
-    url(r'^logout/$', 'pinry.users.views.logout_user', name='logout'),
+    url(r'^logout/$', 'users.views.logout_user', name='logout'),
 )
diff --git a/pinry/users/views.py b/users/views.py
similarity index 98%
rename from pinry/users/views.py
rename to users/views.py
index 09f4f42..703aead 100644
--- a/pinry/users/views.py
+++ b/users/views.py
@@ -10,7 +10,7 @@ from django.utils.functional import lazy
 from django.views.generic import CreateView
 
 from .forms import UserCreationForm
-from pinry.users.models import User
+from users.models import User
 
 
 reverse_lazy = lambda name=None, *args: lazy(reverse, str)(name, args=args)